I was tasked with a complete overhaul of the current UI/UX of the White Labs website, while keeping in mind of the eventual outcome of a new ecommerce/crowdfunding opportunity.

White Labs Inc. Pure Yeast and Fermentation team members have been active in the American and worldwide craft brewing movements since the 1980s. The company, which has grown to include offices in California and Colorado, provides a wealth of services to not only brewers but also winemakers, distillers and others in the fermentation business.